About Us
Our Story
For over 55 years, Superior Auto Body has been a cornerstone of the Eau Claire community. Founded in 1971, our shop was built on a simple belief: customers deserve superior service and an exceptional overall experience during what is often a stressful time.
What started as a small family operation has grown into one of the most trusted collision repair facilities in the Chippewa Valley. Today, we combine decades of expertise with cutting-edge technology to deliver repairs that meet the highest industry standards.
Our success isn't measured just in repairs completed—it's reflected in the 90% of our business that comes from repeat customers and referrals. That's the Superior difference: building relationships that last generations.
Why Choose Superior Auto Body?
Our Core Values
These aren't just words on a wall—they're the principles that guide every interaction and every repair we perform.
Convenience
We understand your time is valuable. That's why we offer night drop-off services, shuttle rides, and help coordinate rental cars—so your life keeps moving while we handle repairs.
Care
Every vehicle that enters our shop receives the same meticulous attention we'd give our own. We treat our customers like family because to us, they are.
Honesty & Transparency
No hidden fees, no surprises. We explain every repair clearly, provide accurate timelines, and keep you informed throughout the process.
Trust & Integrity
Our reputation is built on 55+ years of keeping promises. We stand behind every repair and treat every customer relationship as a long-term partnership.
Community Care
We're not just a business in Eau Claire—we're part of this community. Supporting our neighbors and caring for our environment are core to who we are.
Certifications & Training
Our credentials reflect our commitment to excellence and continuous improvement.
I-CAR Gold Class
The highest training achievement recognized in the collision repair industry. Only an estimated 10% of repair shops nationwide achieve this distinction.
ASE Certified
Our technicians hold Automotive Service Excellence certifications, demonstrating their expertise and commitment to quality repairs.
Eco-Friendly Practices
We use water-based paint systems to reduce hazardous waste and minimize our environmental footprint while delivering superior results.